Dope Thinking
Cannabis Branding: It’s More Than Just Leaves and Logos
When it comes to cannabis branding, there’s a big, beautiful haze of misunderstanding. People often assume it’s just about designing a trendy logo, slapping it on a jar, and pairing it with the right shade of green (always green). But branding is so much more than that—it’s a reflection of your business’s soul. Yes, your cannabis company has a soul. And no, it doesn’t smell skunky.
Cannabis Design Clichés (and how to overcome them)
When designing for a cannabis brand, certain visual elements and concepts tend to be overused to the point of becoming clichés. Here are the top 5 most cliché design ideas:
The Virtue of Pretentiousness
In a world that often celebrates humility and modesty, the virtues of pretentiousness are frequently overlooked and misunderstood. Far from being merely an exercise in vanity or superficiality, pretentiousness can be a powerful tool for self-improvement and cultural enrichment. It pushes individuals to aspire towards higher standards, to immerse themselves in the richness of art, literature, and intellectual pursuits—and to cultivate a more refined and discerning taste.
The Dope Inspiration
Back in 2010, Scott Myers featured an interview with Ira Glass of “This American Life” (NPR) fame. It was a series of four videos, one of which was particularly inspirational for those (like me) involved in creative work. It speaks to the very essence of creativity, how if we give ourselves over to it, and do the work — lots of it, as Glass suggests — magic can happen.
Our Dope Services
Start-Ups
You just planted that seed for a new brand and now you need help with, let’s see—checks notes—everything? Logo? Color palette? Packaging? Marketing? Socials?
Established Brands
You got a dope brand already but you want to grow it to the next level? Or maybe your team just needs a helping hand? We’re here for you, let’s spark some ideas together!
Consultations
Questions? So, so, sooooo many questions. Let’s hop on a chat and get you some answers! We’re not only here to answer your questions but to help you focus on what questions to ask.