Dope Thinking
Cannabis Branding: It’s More Than Just Leaves and Logos
When it comes to cannabis branding, there’s a big, beautiful haze of misunderstanding. People often assume it’s just about designing a trendy logo, slapping it on a jar, and pairing it with the right shade of green (always green). But branding is so much more than that—it’s a reflection of your business’s soul. Yes, your cannabis company has a soul. And no, it doesn’t smell skunky.
Cannabis Design Clichés (and how to overcome them)
When designing for a cannabis brand, certain visual elements and concepts tend to be overused to the point of becoming clichés. Here are the top 5 most cliché design ideas:
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Start-Ups
You just planted that seed for a new brand and now you need help with, let’s see—checks notes—everything? Logo? Color palette? Packaging? Marketing? Socials?
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